A Personal Note on Why This Book Had to Be Written

In 2016, I supported founders through grant writing services, reviewing applications, offering coaching, and helping people navigate a system that often felt stacked against them.

But something didn’t sit right.

I noticed that women just weren’t applying for grants at the same rate as men. And when they did apply, they were asking for less - a lot less.

The average grant amount applied for by women founders? 
Around $30,000.
For men? More than $100,000.

And worse - only 1–2% of the women who applied were being funded.

That was a turning point for me.

It became crystal clear:
✔️ More women needed to apply
✔️ And they needed to submit stronger applications

But there was another problem I couldn’t ignore…

Too many founders never stopped to consider what it's actually like to be a grant assessor. They saw them as uninterested gatekeepers.

I’ve heard it all - 

“They’re clueless.”
“They’re not even real businesspeople.”
“They don’t get startups.”

Let me set the record straight.

Assessors?
They’re informed. Connected. Experienced.
Many are running their own companies.
And yes - many are investors.

They’re not looking for words on a page. They want clarity, alignment, and a compelling reason to back you.

So, I wrote Advanced Grant Writing for Female Founders to bridge the gap.
To take everything I’d learned as both an applicant and an assessor - and put it into the hands of the women who need it most.

📘 The book is a practical, straight-talking guide designed to help you:

• Design funder-aligned projects

• Write with confidence and clarity

• Avoid the common mistakes that sink great ideas

It's not just about getting funded.
It's about reshaping how women founders show up in the funding arena - with power, precision, and a plan.

📥 Grab your copy here → on Amazon