Today, I felt a wobble

What Moving to Italy Forced Me to Confront

If you've noticed I've suddenly become far more visible after months of relative silence, there's a reason for it. 

I didn’t intentionally pull back from the business. Life simply became very full, very quickly.

At the start of this year, I packed up my life in Australia, moved across the world to Italy, and simultaneously closed out a corporate tech project I’d been forced out of. By the time I landed here, I had lost every part of the routine and structure built around myself.

Surprisingly, I never once felt unteathered. I knew that I was taking steps that aligned with my vision and, I had the space to finally build the thing I’ve been thinking about for years.

The concept for FUNDiD didn’t begin in Italy. It began back in Australia, nearly two years ago. Since then, I’ve spent an extraordinary amount of time testing ideas, experimenting with technology, building frameworks, pulling things apart, rebuilding them, and trying to understand what women founders actually need when navigating funding systems that often feel hidden, inaccessible, or designed for somebody else.

Honestly, I never expected it to take this long.

At various points I was frustrated by that. Embarrassed by it, even. I felt like I should have moved faster. But standing where I am today, I’m actually grateful it unfolded this way.

Because the technology available today is dramatically different to what existed even 12 months ago. Many of the systems I wanted to build simply weren’t realistically accessible to a solo founder yet. Now they are.

Over the last three months especially, something shifted.

The pieces finally started connecting.

Not perfectly. But enough that I could finally see the shape of the ecosystem I’d imagined becoming real in front of me.

At the same time, I’ve been forced to confront a few uncomfortable truths about myself.

I realised there were things I was resisting: visibility, systems, consistency, commercial structure.

I realised there were things my audience had been trying to tell me that I wasn’t fully hearing. And I realised that generosity alone is not a business model. That has probably been one of the hardest lessons of all.

Over the last few weeks, I quietly opened the doors to the FUNDiD founding membership.

Some women joined immediately.
Some are still watching quietly from the edges.
Some have reached out privately asking for more direct support.

At the same time, I’d be lying if I said I haven’t had moments of wobble. Like today. 

Building something meaningful while rebuilding your life at the same time is deeply confronting. There are days where I feel completely clear on the future I’m building, and other days where I wonder whether I’ve completely underestimated how long these kinds of ecosystems take to mature.

But despite all of that, one thing has become very clear: I’m finally building something that feels fully aligned with who I am and what I'm here to do.

Not just another service.
Not another consulting offer.
But an ecosystem designed to help women build businesses that are genuinely fundable, scalable, and capable of creating long-term independence and impact.

And perhaps most importantly:
I’m proud of it.

I'm seriously, so excited, to share it with others. 

That's what pulls me through the wobbles.

Want more info: https://www.funding4growth.io/uk/FUNDiD