Good ideas aren’t enough. Here's what matters more.

Every week, I meet founders and leaders working on brilliant, purpose-driven projects.

Some are early. Some are experienced. But many of them hit the same wall when it comes to grants.

They think funders are looking for a great idea.
But what funders are looking for is evidence.

So, let’s talk about the non-negotiables - the things you must have in place before applying for grant funding.

🔹 Proof of Demand
It’s not enough to say your program is needed. Funders expect real-world validation:

Think testimonials, pilot results, letters of support. Something that shows the work is already resonating in the community.

🔹 A Clear Delivery Plan
You need to show how the program will run - not just what it will achieve.

Who’s involved? What’s the timeline? How will you track success?

🔹 Credibility Through Partnerships
If you’re early stage, funders are more likely to back you if you work with an established organisation.

Can you deliver your program with or through a community group or nonprofit? That de-risks the proposal.

🔹 Revenue & Sustainability Thinking
Grants are a jumpstart, not a business model.

Can you explain how the initiative will sustain itself beyond this funding? Are there fee-for-service pathways, sponsorship potential, or future growth plans?

🔹 Impact You Can Measure
Big-picture goals are great, but what will change because of the funding?

Be specific. Use numbers where you can. Keep the focus on people, not just outputs.

Bottom line:
Funders aren’t just investing in projects.
They’re investing in your ability to deliver.

If you’re ready to take a serious look at where you stand, start here:
🎯 Download the Grant Ready Checklist

Let’s make sure your next application lands exactly where it needs to.