OPEN LETTER TO FUNDERS 

 

The Funding Gap Is Not a Female Founder Problem

 

FUNDERS - LET'S DISCUSS

To the funders, investors, grantmakers and ecosystem leaders committed to backing women-led ventures and improving how capital reaches them...

 

The funding gap is not closing because women founders have failed to become ready.

It is not closing because they need another confidence workshop, another pitch deck template, another accelerator, another mentoring circle, or another round of advice telling them how to become more fundable.

Those things may help at the individual level. They do not explain the structural pattern.

Women are building. Women are applying. Women are raising. Women are generating revenue. Women are creating jobs. Women are leading companies, social enterprises, innovation projects and impact-led ventures across every sector of the economy.

And still, too many are being filtered out before capital reaches them.

This is no longer a question of whether the intent exists. Across the UK, Europe, Australia and other developed markets, more organisations are making public commitments to support women-led businesses. More investors are signing codes. More funders are reporting gender metrics. More women are sitting on panels. More language has changed.

And yet the outcomes are not shifting at the pace the commitments suggest they should.

That means the next question is not whether the sector cares.

The next question is whether the structure underneath the funding model can deliver the outcome it says it wants.

If a funding programme is designed around criteria, timelines, evidence requirements, definitions, assessment practices and data systems that reflect the growth path of founders who have historically had greater access to capital, networks and credibility, then women-led ventures will continue to be filtered out — even inside programmes designed to support them.

Hear me when I say, the variable is not always the founder. Sometimes it is the structure they are being assessed against. For example: 

  • A funder may have a strong strategy and still use eligibility criteria that exclude the businesses it intends to reach.
  • An investor may be committed to backing women and still rely on referral patterns that reproduce the same networks.
  • A grantmaker may want to support early-stage innovation and still ask for evidence that only better-resourced founders have had the capital to produce.
  • An assessment panel may be diverse and still apply scoring frameworks built around narrow assumptions of growth, risk, leadership, traction and readiness.
  • A programme may collect data and still fail to see where women are dropping out of the pipeline, because the right data is not being captured at the right point in the process.

This is not about blame. But it is about performance.

If your organisation has made a public commitment to improving access to capital for women-led ventures, then the responsibility now is to test whether your strategy, criteria, application process, assessment framework and data model are aligned with that commitment in practice.

Reporting the gap is no longer enough.
Naming the gap is no longer enough.
Signing the commitment is no longer enough.

The next phase requires structural review. Where are women-led ventures being filtered out? Who counts as “women-led” in your model, and who disappears because of that definition?

Are your eligibility criteria selecting for genuine potential, or only for founders who have already been resourced by the existing system? Are your evidence requirements proportionate to the stage of business you say you want to support?

Does your assessment framework reward the same patterns that created the gap? Can you see, in your own data, where women are applying, progressing, being rejected, withdrawing, receiving funding, receiving lower amounts, or failing to return for follow-on support?

These are not abstract questions. They are operational questions. They are strategic performance questions. They are investment efficiency questions. They are governance questions. They also sit at the centre of whether women-led ventures can access the capital that has been publicly committed to reaching them.

For years, the burden has been placed on founders to adapt.

Build a better pitch. Strengthen the evidence. Expand the network. Find a warm introduction. Improve the language. Show more traction. Prove more readiness. Absorb more feedback. Try again.

Without doubt, founders do need to do their part. Strong funding applications, clear strategy, credible evidence and well-designed business models still matter.

But the system also needs to do its part.

Funders need to examine if the models they are using were designed around the founders they now say they want to reach. Because if the answer is no, then the work to be done is not cosmetic. It is structural.

This is why I am emphatic when I say, the funding gap is not a founder problem.

The good news?

It is a system design problem. And system design can be reviewed, redesigned, measured and improved.

If the data concerns you too, and you are a funder, investor, grantmaker or ecosystem leader who wants to improve outcomes for women-led ventures, I invite you into a conversation. Be forewarned. Not a conversation about intention. Most people in this space already have that.

I'm having conversations about structure.

About what your funding model is producing, where women-led ventures are being filtered out, what your data can and cannot currently show, and what would need to change for better outcomes to become more than an aspiration.

We've already witnessed that the gap will not close through good intention.

It will close when the people designing, distributing and assessing capital are willing to examine the systems they are using and redesign the parts that are not working.

If that is a conversation you are ready to have, I welcome it. 

Lisa Erhart
Founder, Funding4Growth

If this is a conversation your organisation is ready to have, email me at lisa@funding4growth.io